Paid Media
Spend where revenue follows.
Paid search and paid social programs optimized to SQLs, pipeline and revenue — with offline conversions, clean data and creative that keeps learning.
01What you get
Three things you will have that you don’t today.
Intent-first structure
Campaigns organized by buying intent — brand, category, competitor, problem — so budget flows to the searches that turn into pipeline.
Revenue signals
SQLs, opportunities and closed-won revenue uploaded as offline conversions so bidding learns what a good customer looks like.
Creative velocity
A steady cadence of new hooks, formats and offers, tagged and measured so winners scale and fatigue is caught early.
02Scope
What’s included.
Every engagement is scoped to your goals, but these are the building blocks we deliver most often.
SQL, opportunity and closed-won values imported as offline conversions
Audit & strategy
- Account structure, tracking and signal-quality audit
- Channel plan and budget allocation by intent and stage
- Shared scorecard: cost per SQL, pipeline, CAC payback
Paid search
- Google and Microsoft Search, Performance Max and Shopping
- Value-based bidding with guardrails
- Query mining and negative-keyword architecture
Paid social & ABM
- LinkedIn target-account programs for the buying committee
- Meta, Reddit and TikTok prospecting and retargeting
- Lead-gen forms synced to your CRM
Measurement
- Enhanced conversions and conversions APIs
- Offline conversion imports from HubSpot or Salesforce
- Weekly performance notes, monthly executive review
03How it runs
From baseline to compounding results.
Audit
Structure, tracking, signal and creative audit with quick wins shipped immediately.
Rebuild signals
Conversion actions, enhanced conversions and CRM offline imports in place.
Pilot
Google Search first, then LinkedIn and retargeting, against the shared scorecard.
Scale
Expand winning campaigns, markets and channels such as Reddit, Meta and conversational ad inventory.
KPIs we report on
04Start here
Get a free ad account audit
We review structure, bidding, tracking and offline-conversion readiness, and send a prioritized list of fixes. Read-only access is all we need.
- No cost and no obligation
- A strategist — not a bot — reviews every request
- Your data is used only to prepare your audit
FAQ
Paid Media: common questions
Which channel should a B2B company start with?
Usually Google Search, because it captures demand that already exists. LinkedIn comes next to create demand inside target accounts, followed by retargeting. Reddit, Meta and newer conversational ad inventory are tested once the core engine is measurable.
What is the minimum media budget?
For a meaningful B2B search pilot we recommend at least US$5k per month in media; most growth-stage clients spend US$20k–100k. Media is paid directly to the platforms and is separate from our fee.
Why do offline conversions matter so much?
Without them, smart bidding optimizes toward whoever fills in a form most cheaply — often students, job seekers or competitors. Importing SQL, opportunity and revenue outcomes teaches the algorithms which clicks actually become customers.
Do you work in our ad accounts?
Yes. You own every account; we work with role-based access. Nothing is held hostage if we part ways.
Do you run ads in ChatGPT and other AI assistants?
Where conversational ad inventory is available to advertisers in your market, we treat it as an experimental channel after search and LinkedIn are performing, with its own measurement plan.
Next step
See where AI recommends your competitors instead of you.
Run the instant AI-readiness check in 30 seconds. Our strategists follow up with a prompt-level audit across ChatGPT, Google AI, Gemini and Perplexity within 48 hours.