Case studies & blueprints
Proof, done properly.
Every engagement is judged on a scorecard agreed before work starts — pipeline, SQLs, CAC and AI visibility, not vanity metrics. Here is exactly how our pilots are structured.
From invisible in ChatGPT to a measurable AI pipeline channel
A 90-day GEO + LinkedIn ABM + attribution pilot for a Series B SaaS company competing against well-known incumbents.
Shopping, PMax and AI shopping answers for an EU market launch
A 90-day launch blueprint for a consumer brand expanding from Asia into Germany, France and the Netherlands.
Compliant GEO and paid search tied to funded accounts
A 90-day blueprint for a business-payments fintech that needs growth without compliance risk.
Our results policy
We publish verified numbers — or none.
Our industry is full of screenshots without context. We publish named results only with written client approval and data we can show from the source systems. Until then, we show you the method.
- Every case reports at least three business KPIs — such as SQLs, pipeline or CAC — not just traffic or mentions.
- Baselines and date ranges are stated, so improvements can be judged in context.
- AI visibility is measured on a fixed prompt set with a documented sampling method.
- Raw data, not screenshots — clients get prompt-level exports and live dashboards, and we show how every number is pulled.
How we report
A sample pilot scorecard.
Agreed in week one, reviewed monthly, owned by both teams.
| KPI | Definition | Source | Cadence |
|---|---|---|---|
| AI share of voice | Share of sampled answers that mention the brand, by engine and prompt cluster | Prompt tracker | Weekly |
| Citation rate | Share of answers that link to a client URL | Prompt tracker | Weekly |
| LLM-sourced SQLs | SQLs whose first or last touch is an AI referral | GA4 + CRM | Monthly |
| Demo requests | Qualified demo requests from paid + organic + AI | CRM | Weekly |
| Cost per SQL | Paid media spend / paid-sourced SQLs | Ads + CRM | Monthly |
| Pipeline sourced | Opportunity value by source | CRM | Monthly |
Next step
Want a scorecard built for your business?
Start with a free AI Visibility Audit. We will baseline your AI visibility and outline the pilot scorecard we would propose.