Paid Search
Turn search demand into qualified pipeline.
Google Ads and Microsoft Advertising built around revenue — not clicks. Intent-tiered search, Performance Max and Shopping, fed with outcomes from your CRM.
01What you get
Three things you will have that you don’t today.
Intent targeting
Brand, category, competitor and problem-aware tiers, each with its own budget, bids and landing page.
Offline conversions
SQL, opportunity and revenue values flow back to Google Ads so bidding optimizes to real outcomes.
AI bidding with guardrails
Smart bidding where data supports it — with tCPA/tROAS by tier, seasonality adjustments and spend caps.
02Scope
What’s included.
Every engagement is scoped to your goals, but these are the building blocks we deliver most often.
SQL, opportunity and closed-won values imported as offline conversions
Structure
- Intent-tiered campaigns and tight ad groups
- Negative-keyword architecture and weekly query mining
- Brand protection and competitor conquesting
Bidding & budgets
- Value-based bidding by tier
- Portfolio strategies and budget pacing
- Device, location and schedule optimization
Signals
- Enhanced conversions
- Offline conversion imports of SQL, opportunity and revenue
- GA4 and CRM reconciliation
PMax & Shopping
- Feed optimization and product grouping
- Asset groups and audience signals
- Brand exclusions and search-term insights
03How it runs
From baseline to compounding results.
Audit
Structure, query, bidding and conversion audit with immediate waste removal.
Rebuild
Intent tiers, new ads and landing pages, enhanced and offline conversions.
Optimize
Bid strategy migration, query mining, ad and landing-page tests.
Scale
Expand to new intents, markets, PMax and Microsoft Advertising.
KPIs we report on
04Start here
Audit my Google Ads
Get a prioritized list of fixes covering wasted spend, structure, bidding and conversion tracking.
- No cost and no obligation
- A strategist — not a bot — reviews every request
- Your data is used only to prepare your audit
FAQ
Paid Search: common questions
Is Performance Max a good fit for B2B?
Sometimes. PMax can find incremental demand, but without strong offline conversion signals and brand exclusions it often drifts toward low-quality leads and branded traffic. We usually launch it after search campaigns and offline imports are stable.
How fast will we see improvement?
Waste reduction usually shows up in the first two weeks. Bid-strategy changes need several weeks of conversion data to settle, so we judge pilots on 60–90 day windows.
Do you manage Microsoft Advertising too?
Yes. Microsoft often delivers efficient B2B traffic, and its search network also informs Copilot experiences.
Can you work with our in-house team?
Yes — we often run strategy, signals and testing while an in-house manager handles day-to-day changes, or the reverse.
Next step
See where AI recommends your competitors instead of you.
Run the instant AI-readiness check in 30 seconds. Our strategists follow up with a prompt-level audit across ChatGPT, Google AI, Gemini and Perplexity within 48 hours.