GEO / AI Search Optimization
Win the answers that shape buying decisions.
Generative Engine Optimization that gets your brand mentioned, cited and recommended in ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot — measured all the way to pipeline.
01What you get
Three things you will have that you don’t today.
AI share-of-voice benchmark
Mention rate, position, sentiment and cited sources for every priority prompt — against up to five competitors, on every major engine.
Citation gap analysis
See which URLs engines cite instead of yours — review sites, listicles, docs, forums — and a plan to earn or out-compete each one.
90-day roadmap
Technical GEO, content engineering, entity work and digital PR, prioritized by impact with an owner and KPI for every item.
02Scope
What’s included.
Every engagement is scoped to your goals, but these are the building blocks we deliver most often.
ChatGPT · AI Overviews · AI Mode · Gemini · Perplexity · Copilot
Research & measurement
- Prompt universe of 100–300 buyer prompts mapped to persona and funnel stage
- Multi-engine answer sampling on a fixed weekly or monthly cadence
- Share of voice, citation rate and sentiment vs. competitors
- Cited-source inventory by engine and topic
Technical GEO
- robots.txt and CDN/WAF review for OAI-SearchBot, PerplexityBot, Claude-SearchBot, Googlebot and Bingbot
- Server-rendered, crawlable content (no answers hidden behind JavaScript)
- Organization, Service, Product, Article, FAQ and Breadcrumb structured data
- llms.txt, XML sitemaps, canonicals and hreflang hygiene
Content engineering
- Answer-first page architecture with extractable definitions, tables and FAQs
- Comparison, alternatives, pricing and “best X for Y” pages
- Original data and statistics that engines can cite
- Refresh program for pages that lose citations
Entity & authority
- Consistent entity facts across your site, profiles, directories and knowledge bases
- Review-platform and third-party list strategy
- Digital PR for citable coverage
- Community presence where engines source answers
03How it runs
From baseline to compounding results.
Baseline & audit
Prompt set, multi-engine sampling, competitor benchmark, technical and entity audit.
Fix the foundations
Crawler access, rendering, structured data, entity consistency and AI referral tracking go live.
Engineer citations
Priority answer pages, comparison content, original data and third-party placements.
Measure & expand
Visibility report, refresh pages losing citations, expand prompts, markets and engines.
KPIs we report on
04Start here
Get your AI Visibility Audit
A benchmark of your brand across ChatGPT, Google AI, Gemini and Perplexity: share of voice, citation gaps vs. competitors and a 90-day roadmap. Delivered within 48 business hours.
- No cost and no obligation
- A strategist — not a bot — reviews every request
- Your data is used only to prepare your audit
FAQ
GEO / AI Search: common questions
What does a GEO agency actually do?
A GEO agency increases how often AI engines mention, recommend and cite your brand. In practice that means four workstreams: measurement (prompt sets and share-of-voice tracking), technical access (crawlers, rendering, structured data), content and entity engineering (pages and facts engines can confidently quote) and off-site authority (the third-party sources engines rely on). Good agencies tie all of it to traffic, leads and pipeline.
Which AI engines do you optimize for?
ChatGPT (including ChatGPT search), Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Microsoft Copilot. Prompt sets are weighted toward the engines your buyers actually use, which we validate with referral data.
Does GEO replace SEO?
No. Most AI engines ground their answers in web search results and crawled pages, so strong technical SEO, authority and helpful content are prerequisites. GEO adds new research inputs (prompts, not just keywords), new formats (answer-ready content), new off-site priorities (citation sources) and new measurement.
Do we need an llms.txt file?
It is a useful, low-cost convention for giving language models a clean map of your site, and we implement it. But it is a proposal, not a standard, and it will not compensate for blocked crawlers or thin content. We prioritize the fundamentals first.
Should we allow AI crawlers?
For visibility, the important ones are the search and retrieval crawlers such as OAI-SearchBot, PerplexityBot, Claude-SearchBot, Googlebot and Bingbot. Training crawlers like GPTBot or Google-Extended are a separate business decision — you can block training while still allowing search. We map the trade-offs with you, including CDN-level bot rules that silently block crawlers.
How do you report GEO results?
A monthly AI visibility report shows share of voice, mention position, citation rate and cited URLs by engine and topic versus competitors, plus AI referral sessions, leads, SQLs and pipeline from your CRM. You also get the raw prompt-level data.
Next step
See where AI recommends your competitors instead of you.
Run the instant AI-readiness check in 30 seconds. Our strategists follow up with a prompt-level audit across ChatGPT, Google AI, Gemini and Perplexity within 48 hours.