Paid Social & ABM
Create demand inside the accounts that matter.
LinkedIn ABM, Meta, Reddit and TikTok programs that reach the whole buying committee and move target accounts toward pipeline — measured by SQLs, not CPMs.
01What you get
Three things you will have that you don’t today.
Account-based targeting
Tiered target-account lists, matched audiences and exclusions synced with your CRM.
Buying-committee creative
Different messages for the economic buyer, the champion and the technical evaluator.
Pipeline-weighted optimization
Budget follows accounts that progress to SQL and opportunity, not just cheap leads.
02Scope
What’s included.
Every engagement is scoped to your goals, but these are the building blocks we deliver most often.
Share of target accounts reached by 3+ buying-committee members
- ABM and matched audiences
- Thought-leader, document and video ads
- Lead-gen forms with CRM sync
- Conversions API
Meta & Instagram
- Prospecting with Conversions API
- Retargeting and lookalikes
- Advantage+ for ecommerce
Reddit & TikTok
- Community and interest targeting
- Conversation-native creative
- Pixel and API measurement
Measurement
- Account-engagement reporting
- Click vs. view-through analysis
- Pipeline influenced and sourced
03How it runs
From baseline to compounding results.
ICP & accounts
ICP, account tiers, personas and message matrix.
Launch
Awareness, consideration and conversion layers with CAPI tracking.
Optimize
Shift budget to engaged accounts, refresh creative, sync with sales.
Scale
Add markets, channels and retargeting sequences.
KPIs we report on
04Start here
Get a paid social plan
Share your site and main platform. We will send an outline of audiences, creative angles and budget split for a 90-day pilot.
- No cost and no obligation
- A strategist — not a bot — reviews every request
- Your data is used only to prepare your audit
FAQ
Paid Social & ABM: common questions
Is LinkedIn worth the high CPCs?
For B2B with a defined target-account list, usually yes — if you judge it on pipeline rather than CPL. LinkedIn reaches the buying committee with job-title and company precision no other platform matches.
Should B2B brands use Meta or Reddit?
Often for retargeting and for reaching practitioners where they spend time. We test them after LinkedIn and search are measurable.
Do you produce the creative?
Yes. Our AI Creative team produces and tests variants; we can also work with your brand team’s assets.
Next step
See where AI recommends your competitors instead of you.
Run the instant AI-readiness check in 30 seconds. Our strategists follow up with a prompt-level audit across ChatGPT, Google AI, Gemini and Perplexity within 48 hours.