Services

One growth system.
Six disciplines.

AI discovery, paid acquisition, conversion and attribution — delivered by one team, measured on one scorecard, connected by one data layer.

GEO / AI Search Optimization

Win the answers that shape buying decisions.

Generative Engine Optimization (GEO) services: AI visibility audits, prompt mapping, citation and entity optimization and AI referral tracking for ChatGPT, Google AI Overviews, Gemini and Perplexity.

AI share of voiceMention rate & positionCitation rate & cited URLs
GEO / AI Search
Paid Media

Spend where revenue follows.

Paid media management for B2B, SaaS and ecommerce: Google and Microsoft search, LinkedIn ABM, Meta, Reddit and TikTok — optimized to SQLs, pipeline and revenue with offline conversions.

Cost per SQLPipeline sourcedCAC & payback
Paid Media
Paid Search

Turn search demand into qualified pipeline.

Google Ads and Microsoft Advertising management for B2B, SaaS and ecommerce: intent-tiered search, Performance Max and Shopping, value-based bidding and offline conversion imports.

Cost per SQLPipeline per $1 of spendROAS / CAC payback
Paid Search
Paid Social & ABM

Create demand inside the accounts that matter.

LinkedIn ABM, Meta, Reddit and TikTok advertising that reaches the buying committee, warms up target accounts and retargets high-intent visitors — measured by pipeline, not CPM.

Target-account reach & engagementCost per leadMQL→SQL rate
Paid Social & ABM
AI Creative

Create more ads. Learn faster. Scale winners.

AI-assisted performance creative: rapid copy, image and video variants with brand controls, human review and live performance feedback for Google, LinkedIn, Meta and TikTok.

Assets tested per weekHit rateCTR
AI Creative
CRO & Landing Pages

You don’t need more traffic. You need more conversions.

Conversion rate optimization for B2B and SaaS: message testing, landing-page redesign and A/B testing that turn existing traffic into more demos, SQLs and revenue.

Conversion rateDemo-request rateLead-to-SQL rate
CRO & Landing Pages
Analytics & Attribution

Prove what marketing is worth — to your CFO.

GA4, GTM, consent mode, CRM attribution, offline conversion imports and executive dashboards that connect ad spend and AI search visibility to pipeline and revenue.

Leads with source attributionAttributed pipeline & revenueCAC & CAC payback
Analytics & Attribution
Marketing Automation

Turn more leads into sales conversations.

CRM workflows, lead scoring, routing and email nurture in HubSpot or Salesforce that raise MQL-to-SQL conversion and cut speed-to-lead from days to minutes.

MQL→SQL rateSpeed-to-leadMeetings booked
Marketing Automation

Service matrix

What each discipline is accountable for.

ServiceWhat we doValue to youCore KPIs
GEO / AI SearchAI visibility audit, prompt mapping, citation & entity optimization, technical GEOBrand exposure in ChatGPT, Google AI, Perplexity and other discovery enginesAI share of voice, citations, AI referrals, AI leads
SEO + ContentTechnical SEO, topic clusters, bottom-funnel content, programmatic SEOCapture long-term demand in classic and AI searchOrganic traffic, top-3 rankings, MQL, pipeline
Paid SearchGoogle & Microsoft Search, PMax, ShoppingCapture high-intent demandCPA, CAC, ROAS, SQL, revenue
Paid SocialLinkedIn, Meta, Reddit, TikTokCreate demand, ABM and retargetingCPM, CTR, CPL, MQL→SQL, pipeline
AI CreativeAI-assisted copy, image, video and multi-variant adsShip test creative fasterCreative velocity, CTR, CVR, CPA
CRO / Landing PagesLanding pages, message testing, A/B testingMore value from existing trafficCVR, demo rate, lead rate
Data & AttributionGA4, CRM, offline conversions, dashboards, MMMProve marketing’s contribution to salesAttributed revenue, pipeline, CAC payback
Marketing AutomationCRM workflows, email nurture, lead scoringHigher lead→SQL conversionMQL→SQL, speed-to-lead, email conversion
Coming for clients: Aivanta Visibility Console. A productized dashboard for prompt coverage, AI share of voice and competitor gaps — connected to paid, SEO and pipeline data. In development; clients get access as modules launch.

Next step

See where AI recommends your competitors instead of you.

Run the instant AI-readiness check in 30 seconds. Our strategists follow up with a prompt-level audit across ChatGPT, Google AI, Gemini and Perplexity within 48 hours.