Marketing Automation
Turn more leads into sales conversations.
CRM workflows, lead scoring, routing and email nurture that raise MQL→SQL conversion and cut speed-to-lead from days to minutes.
01What you get
Three things you will have that you don’t today.
Speed-to-lead
Instant routing, SLA alerts and booking links in every confirmation.
Lead scoring
Fit plus intent scoring that sales agrees with, reviewed against closed-won data.
Nurture that converts
Behavior-triggered sequences by persona and stage — not monthly blasts.
02Scope
What’s included.
Every engagement is scoped to your goals, but these are the building blocks we deliver most often.
Median speed-to-lead target: under 5 minutes
Routing
- Instant assignment and round-robin
- SLA alerts and escalation
- Meeting links in confirmation emails
Scoring
- Fit and intent model
- Enrichment vendor review
- Recycling rules
Nurture
- Behavior-triggered sequences
- Content by persona and stage
- Re-engagement programs
Ops
- Lifecycle stages and definitions
- Deduplication and data hygiene
- Dashboards for marketing and sales
03How it runs
From baseline to compounding results.
Audit
Lifecycle, routing, scoring and data audit.
Fix routing
Speed-to-lead and SLA workflows live.
Score & nurture
Scoring model and first nurture tracks.
Optimize
Monthly review with sales against closed-won data.
KPIs we report on
04Start here
Fix my lead funnel
Tell us which CRM you use. We will send the five routing and scoring checks that usually unlock the fastest gains.
- No cost and no obligation
- A strategist — not a bot — reviews every request
- Your data is used only to prepare your audit
FAQ
Marketing Automation: common questions
Why does speed-to-lead matter so much?
Inbound buyers are often comparing several vendors at once. Responding while intent is fresh — within minutes rather than hours — consistently improves contact and meeting rates.
Do you work in HubSpot and Salesforce?
Yes, both, plus Marketo and most common enrichment and scheduling tools.
Next step
See where AI recommends your competitors instead of you.
Run the instant AI-readiness check in 30 seconds. Our strategists follow up with a prompt-level audit across ChatGPT, Google AI, Gemini and Perplexity within 48 hours.