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Analytics & Attribution

Prove what marketing is worth — to your CFO.

GA4, GTM, CRM, offline conversions and executive dashboards that connect spend and AI visibility to SQLs, pipeline and revenue. Privacy-first by design.

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Analytics & Attribution — in short
Our analytics and attribution service builds the measurement layer behind every other channel: consent-aware tracking, a clean event taxonomy, CRM lead-source governance, offline conversion feedback to ad platforms, an AI referral channel, and dashboards that follow money from spend to closed-won.

01What you get

Three things you will have that you don’t today.

Clean tracking

GA4 and GTM with a documented event taxonomy, consent management and Google Consent Mode.

CRM-connected

Lead source, UTMs and AI referral data captured on every form and carried through to opportunity.

Revenue dashboards

Spend → leads → SQL → pipeline → revenue, and AI prompts → citations → referrals → revenue.

02Scope

What’s included.

Every engagement is scoped to your goals, but these are the building blocks we deliver most often.

Executive dashboardSample
PaidSpendLeadsSQLPipelineRevenue
AI searchPromptsMentionsCitationsReferralsRevenue

Tracking foundation

  • GA4 and GTM implementation
  • Events: form, calendar, call, download, scroll
  • CMP with Google Consent Mode v2
  • Server-side tagging where it helps

CRM & pipeline

  • HubSpot or Salesforce lead-source fields
  • UTM governance and form attribution
  • Lifecycle stages MQL → SQL → opportunity

Feedback to platforms

  • Offline conversion imports to Google Ads, LinkedIn and Meta
  • Enhanced conversions
  • Value rules by segment

Reporting

  • Executive dashboard in Looker Studio or your BI tool
  • AI referral channel group in GA4
  • MMM-ready data and incrementality tests

03How it runs

From baseline to compounding results.

01Week 1

Audit

Tag, consent, event, CRM and data-flow audit.

02Week 2–4

Implement

GA4/GTM fixes, CMP, CRM fields and UTM governance.

03Week 4–6

Connect

Offline conversion imports and the executive dashboard.

04Ongoing

Govern

Monthly data QA and quarterly attribution reviews.

KPIs we report on

Leads with source attributionAttributed pipeline & revenueCAC & CAC paybackCost per SQLAI-assisted pipelineData freshness

04Start here

Audit my tracking

We check tags, consent, events, CRM source capture and offline-conversion readiness, then send a prioritized fix list.

  • No cost and no obligation
  • A strategist — not a bot — reviews every request
  • Your data is used only to prepare your audit

Related

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FAQ

Analytics & Attribution: common questions

How do you track traffic from ChatGPT and other AI engines?

We create a custom channel group in GA4 that matches AI referrers and parameters (ChatGPT adds utm_source=chatgpt.com to links), and capture the same source on forms so it reaches the CRM. See our step-by-step guide.

Is our tracking compliant with GDPR and CCPA?

We implement consent management and Google Consent Mode so non-essential tags respect user choices, and we document data flows. Legal sign-off stays with your counsel.

Which attribution model do you use?

For decisions, we focus on CRM-sourced pipeline with clear rules, complemented by platform data, incrementality tests and — at larger budgets — marketing mix modeling. No single model is the truth.

Next step

See where AI recommends your competitors instead of you.

Run the instant AI-readiness check in 30 seconds. Our strategists follow up with a prompt-level audit across ChatGPT, Google AI, Gemini and Perplexity within 48 hours.

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