Resources
Research and tools for AI search growth.
Citable research, practical frameworks and free tools — the same ones we use with clients.
2027 B2B AI Search Visibility Benchmark
How 100 B2B brands show up across ChatGPT, Google AI, Gemini and Perplexity — methodology published, results in Q1 2027.
Join the study Free toolInstant AI-readiness check
Crawler access for 14 AI user agents, structured data, answerability and discovery files in about 30 seconds.
Run the check FrameworkGEO Measurement Framework
Definitions, formulas and cadences from prompts to pipeline.
Read ChecklistAI Visibility Audit Checklist
The 40 checks we run on every site, grouped by access, rendering, entity, content and authority.
ReadLatest from the blog
All articlesWhat Is Generative Engine Optimization (GEO)? A Practical Guide for B2B Teams
GEO (Generative Engine Optimization) is how brands earn mentions and citations in ChatGPT, Google AI Overviews, Gemini and Perplexity. Definition, GEO vs. SEO, the playbook and how to measure it.
ReadHow to Get Your Brand Recommended by ChatGPT (and Measure It)
A step-by-step playbook to increase how often ChatGPT mentions, recommends and cites your brand: crawler access, prompt research, quotable pages, third-party sources, entity consistency and measurement.
ReadHow to Track ChatGPT and AI Referral Traffic in GA4
Create an AI Assistants channel group in GA4, capture AI sources on forms and in your CRM, and understand what AI traffic you can and cannot see — with copy-paste regex.
ReadOAI-SearchBot, GPTBot, Google-Extended: A robots.txt Guide for AI Crawlers
Which AI crawlers affect visibility and which only affect training — OAI-SearchBot, GPTBot, ChatGPT-User, Google-Extended, PerplexityBot, ClaudeBot, Claude-SearchBot and more — plus a copy-paste robots.txt.
ReadHow Much Does GEO Cost? A Pricing Guide for 2027 Budgets
What Generative Engine Optimization costs, how GEO agencies price, what should be included at each level, what drives the price and the red flags to avoid — with Aivanta’s published ranges.
ReadGoogle Ads for SaaS: Optimize for Pipeline, Not Clicks
How B2B SaaS teams restructure Google Ads around buying intent, import SQL and revenue as offline conversions, use value-based bidding and measure cost per SQL and pipeline.
ReadWebinars & office hours
AI Search Office Hours.
A live, monthly teardown: we pick volunteer sites, run prompts across AI engines on screen, and show what we would fix first. Bring questions.
- 45 minutes, live, with Q&A
- Recordings sent to registrants
- English sessions; Chinese sessions on request
Register interest
We will email the date and agenda of the next session.
Newsletter
One useful email a month.
What changed in AI search and paid media, and what to do about it.