Key takeaways
- Most GEO work is sold as an audit, a fixed-scope project or a monthly retainer — often combined with SEO and paid media.
- Aivanta’s ranges: US$3k–8k/month for early-stage teams, US$8k–25k for growth-stage, US$25k–80k+ for enterprise. Media is separate.
- Price is driven by prompt-set size, markets and languages, content volume, off-site work and data engineering.
- Red flags: guaranteed rankings, pricing per AI mention, no baseline, and bulk AI content.
- Judge ROI on AI-sourced pipeline and blended CAC, not on mentions alone.
How GEO is priced
- Audit — a baseline of AI visibility and technical readiness. Often free or low-cost as a starting point.
- Fixed-scope project — for example, technical GEO fixes, a structured-data rollout or a set of comparison pages.
- Monthly retainer — ongoing measurement, content and citation work. This is where results compound.
- Integrated growth retainer — GEO with SEO, paid media, CRO and attribution under one scorecard.
Our published ranges
| Company stage | Monthly fee | Typical media budget | Best-fit scope |
|---|---|---|---|
| Startup · 10–50 people | US$3k–8k | US$5k–25k | GEO Starter + Paid Search |
| Growth · 50–500 people | US$8k–25k | US$20k–100k | GEO + Paid Media + CRO + Attribution |
| Enterprise · 500+ people | US$25k–80k+ | US$100k–1M+ | Full-funnel AI Growth + Data + Creative |
These are Aivanta’s planning ranges, not market-wide averages. See Pricing for what each model includes.
What each budget level should buy
Entry level
A prompt set of around 100 prompts tracked monthly, technical GEO (crawler access, rendering, structured data), a handful of priority answer pages, and AI referral tracking.
Growth level
150–300 prompts tracked across engines and competitors, an ongoing content and citation program, digital PR or review-platform work, and CRM-connected reporting.
Enterprise level
Multiple markets and languages, governance and approval workflows, original research, integration with paid media and data teams, and executive reporting.
What drives the price
- Prompt-set size and sampling frequency.
- Markets and languages — each needs its own prompts, content and sources.
- Content volume and the depth of subject-matter review it needs.
- Off-site work — PR, review platforms and partnerships.
- Data engineering — how much tracking and CRM work is required to attribute pipeline.
Red flags when buying GEO
- Guarantees of “#1 in ChatGPT” or guaranteed citations.
- Pricing per AI mention or per prompt “won”.
- No baseline, no prompt set, no methodology.
- Proprietary “GEO schema” or secret techniques.
- Bulk AI-generated articles as the main deliverable.
How to judge ROI
Mentions are a leading indicator. The business case should rest on AI-sourced and AI-assisted pipeline, conversion rates of AI referral traffic, and blended CAC across channels. A good program reports all three, monthly, from your own systems. Start with a free audit to size the opportunity before you commit a budget.