Engagement blueprint · Cross-border ecommerce · DTC · EU launch
Shopping, PMax and AI shopping answers for an EU market launch
A 90-day launch blueprint for a consumer brand expanding from Asia into Germany, France and the Netherlands.
01Starting point
The situation we see most often.
- A strong home-market brand with no EU reviews, press or local proof.
- Product feed built for a marketplace, missing GTINs, shipping and returns data.
- Brand absent from AI shopping comparisons in all three target languages.
02Strategy
What we do, and why.
Localize the offer
Duties-paid pricing, local returns, delivery promises and payment methods made explicit on site and in feeds.
Feed & markup
Rebuild Merchant Center feeds by market; ship Product, Offer, shipping and return-policy structured data.
Launch paid
PMax with new-customer acquisition goals and brand exclusions; Meta prospecting with Conversions API.
Earn AI shopping visibility
Buying guides and comparisons per market; review generation; outreach to the publications AI engines cite in each language.
Measure profit
MER, new-customer CAC and contribution margin by market, not platform ROAS alone.
03Timeline
Week by week.
Week 1–2
Market setup, feeds, tracking
Week 3–4
PMax + Meta launch, review program
Week 5–8
Creative iteration, buying guides
Week 9–12
Scale winning markets, AI visibility review
04Scorecard
How success is measured.
| KPI | Definition | Source | Cadence |
|---|---|---|---|
| New-customer revenue | Revenue from first-time buyers by market | Shop + GA4 | Weekly |
| MER | Total revenue / total media spend | Shop + ads | Weekly |
| New-customer CAC | Spend / new customers | Shop + ads | Weekly |
| AI shopping visibility | Share of shopping prompts where products are recommended | Prompt tracker | Bi-weekly |
| AI referral revenue | Revenue from AI-referred sessions | GA4 | Monthly |
What it takes from your team
- Stock and fulfillment confirmed for each market
- Feed or catalog access
- Budget for local creative and reviews
- Approval of localized claims
This is an engagement blueprint: it shows how we structure and measure this type of program. It is not a report of a specific client’s results. Named case studies with verified figures are published only with client approval.
Next step
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